Five Cores of Marketing Funnel
Five Cores of Marketing Funnel
The marketing funnel is a way of describing the customer journey from the initial awareness stage to the final purchase stage. It is divided into five stages, or cores, which are:
Awareness: At this stage, customers become aware of your brand or product. This can happen through various channels such as social media, search engines, word-of-mouth, or advertising.
Interest: Once customers become aware of your brand or product, they start to show interest by exploring your website or social media pages, signing up for newsletters, or requesting more information.
Consideration: At this stage, customers are considering whether or not to make a purchase. They may be comparing your product to similar offerings, reading reviews, or seeking more information.
Purchase: This is the stage where customers make a purchase decision and complete the transaction. It's important to make this process as smooth and easy as possible for the customer.
Retention: After the purchase, it's important to retain the customer's loyalty by providing great customer service, following up with them, and providing them with valuable content or offers.
By understanding the five cores of the marketing funnel and tailoring your marketing efforts to each stage, you can increase your chances of converting potential customers into loyal brand advocates.
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