Revamped Website Design for the Jaguar Car Club of Victoria

The redesign of Jaguar Car Club of Victoria's website was a collaborative effort of the UI UX team at CreativeHub, where the focus was on aligning the design language of the website with Jaguar's timeless design philosophy. The aim was to create a simple yet elegant website that would evoke an emotional connection with the user, keeping in mind the bold and straight lines, beautiful proportions, and performance that are hallmarks of Jaguar's design.

To improve the website's user experience, several changes were made, starting with decluttering and grouping the navigation menu to enhance ease of use. The calendar was split into two sections based on event type, making it easier for users to find what they need. Additionally, a clear call to action for membership, a footer section, and a sitemap were included. The website was given a modern aesthetic design, with elements aligned according to visual flow, and made sure that it was responsive to a flex/grid.

Overall, the redesign of the Jaguar Car Club of Victoria's website reflects the purposeful design philosophy of Jaguar, while also improving user experience. The design elements that were incorporated, such as the decluttered navigation, split calendar, and clear call to action, make it easier for users to engage with the website. The modern aesthetic design and alignment of elements also help to create a visually pleasing and engaging user experience. The result is a website that truly embodies "The Art of Performance".

I thank Creativehub Global for giving me the opportunity to lead this project. To see more of their projects and work, have a look at their Dribbble profile.

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