Caesars Social Media Posts

Caesars Southern Indiana was a "traditional" advertising client. As the main designer and Creative Director for them, I designed or directed creative for all media. We used a mix of digital display, paid and organic social media, geofencing, OOH, OTT and TV. 

Engagements with our social channels improved significantly, and our OTT completion rate was nearly always 100%. We increased awareness of not only the casino, but of the hotel as well.