Fullsteam Insurance Branding, Website Design, and Development
Fullsteam Insurance is the new-fashioned insurance brokerage for all walks of life, with a deep focus on fast-growing business in emerging industries. We partnered with them to create a brand and web experience that kept their founder's goals and vision front and center.
How We Helped:
Naming
Brand Identity
Website Design
Website Development
Art Direction
Copywriting
Fullsteam's founder wanted to create a brand and web experience that were the antithesis of automatic insurtech platforms that are cheap but porous. He wanted Fullsteam Insurance to feel smart, trustworthy, modern, and personable. Most importantly, human.
We began the project by listening to the founder’s goals and vision, which guided our strategy for naming the company, developing its tone of voice, and designing the brand identity.
Once the wordmark, icon, colors, fonts, and brand guidelines were established, we created a modular website architecture that could easily scale to meet Fullsteam’s growth along with a series of SEO content template pages for ongoing optimization.
While we're happy with the results, nothing puts a smile on our faces quite like hearing that our work has positively affected their bottom line. Fullsteam's founder recently mentioned, “our site generates significant revenue for our business. Prospects and customers acknowledge the site on a weekly basis. It's the storefront for our company and people love it!”
People of earth, we are Boundary — a crew of designers, developers, writers, and creators. We like to build things.
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