#60 Casas Bahia

Country: Brazil

Industry: Retail

About: Casas Bahia is a Brazilian retail chain specializing in furniture and home appliances. Currently, it is one of the largest retail chain in Brazil. It was founded in 1952 in São Caetano do Sul, São Paulo, by Polish immigrant Samuel Klein, who began his career as a peddler selling products to migrant workers from the Brazilian Northeast. Since June 2019, the Klein family own a controlling stake in Via Varejo, which owns the store.

Words: home, simplicity, minimal

Strategy: Play with two contrasting fonts (a bold Montserrat and a thin Bebas Neue) into the pentagonal shape of the house. Red accent on the “B” of the company name.