CITY CELLARS | Restaurant Landing Page

* Discover the world of wine at City Cellar*

Visualization is key in food & beverage. High quality, strategically placed imagery will entice and engage users when landing on your page. 

In this design I used curves, in relation to the arch representing the cellar entry, to create cues of connection for the user. These offer consistency and continued integration of brand storytelling without additional copy that may bog down a user searching for a restaurant to visit.

I balanced the imagery on the page by using very clear color differentiation in each section and varying gallery formats. With this structure, the experience doesn't feel like a "look book" vs a website-- meant to be engaging and interactive.

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