Podravka web design concept
Podravka is one of the most popular brands in Europe but it’s website is outdated so I redesigned it!
Here are the biggest issues I found:
They are prioritizing marketing campaigns on the cost of their brand image.
They have great social proof and value proposition as a brand but they don’t show it.
Their navigation is using valuable real estate for no reason.
I fixed that by:
Moving their marketing campaign in the second section. That way not only users can still see and interact with it but we can show two or more campaigns or news at the same time.
Using new real estate for creating a hero section that:
emphasises how successful the company by using numbers and a background image of all the countries they operate in
shows the most popular products in the day-to-day lives of people around the world
has a heading that is personalized and shows love for their customers
has call-to-action buttons that their users need the most
Reorganizing navigation not only to look better but to make it easier for users to find what they need.
But what do you think, did I succeed?
P.S. For my Croatian followers: I filmed a short 1-minute video where I animated the process, check it out: https://youtube.com/shorts/I2x4s1-50dE?feature=share
Disclaimer: This concept design is for education and entertainment purposes only. I do not own any of the branding materials used in this project.
