Touchwall UX/UI Design for Connected Showrooms

We built a multi-channel, multi-touchpoint digital sales experience for the San Francisco 49ers as they relocated to their new stadium. The experience was led by an iPad app wireless connected to interactive Touch Walls provided by HP, as well as an interactive lighting system within the scale model of the stadium.

We developed new technology to allow the iPad to drive a connected showroom where all digital devices work together to drive the sales experience. The iPad app could seamlessly initiate a detailed floor plan of inventory of interest on the large touchscreen, or light up that specific unit on the scale model. This was truly a connected experience.

We built a platform that combines both front and back office services into a single system by integrating digital sales applications for tablets, touchscreens, mobile, and the web to a centralized administrative system.

This solution allows for a connected marketing platform and comprehensive reporting system. For buyers, the platform allows for a unique and personalized experience where all points of contact are addressed with various digital channels.

The experience was wirelessly connected to an arduino-controlled lighting system embedded in the scale model of the stadium. The iPad and Touch Wall would each have the ability to control up to 120 individual LEDs within the scale model to highlight various areas of interest in real-time.