Alfa Vôlei - Brand Identity
Alfa Vôlei is a volleyball club in the city of Boquira, in the state of Bahia, Brazil, aimed at young people with a mission to promote sports, a sense of community, and friendship among its athletes, friends, and partners.
The concept for the creation of the visual identity came from a more youthful and outgoing approach, inspired by symbols from e-sports teams. For the symbol, a mascot was chosen, a wolf representing the name "Alfa," a typography in the form of a 3D sign, and strokes forming a volleyball. For the color palette, shades of blue and yellow were chosen, which are traditionally used in volleyball.