Live healthy | Campaign

Enter your text here...Purple Peedika - this local greengrocer was one such client that stood out for a lot of reasons. I was aware of the crowded market of green grocers and platforms for health and nutrition. For that reason, I wanted to break out of the clutter and spin out art that posed as ‘thumb-stoppers’. With this ‘Healthy lifestyle’ campaign, I tried to infuse a pinch of reality into the artwork, by drawing a thin line between the product and its relatability. This campaign provokes the very debatable topic of how healthy eating and fitness are like 2 sides of the same coin!