Discreet Peacock Branding

Discreet Peacock speaks to the focus on small sized watches and their very nature of being worn under the sleeve. It is also a nod to the collector’s tasteful restraint of showmanship and buying things to please himself first and foremost.

The central concept in defining the brand is peacocking, both represented as the animal but also embodied in the young professional male standing out in the crowd with a unique, yet subdued style.

Each central concept defining its respective brand was able to act as a key visual element that flowed through all customer touchpoints of the product or service. This consistency started with the branding designed, flowed to the marketing visuals, and ultimately into the product design itself.