TransUnion :: Homepage
After determining through analytics that users weren’t scrolling down the TransUnion homepage, we embarked on a redesign of the experience that took a different approach to information hierarchy and the flow of content.
Because credit scores are the key driver of interest in their credit monitoring product, we took extra care to ensure that the copy emphasized the score’s importance and explained how someone might go about improving theirs, thus making a compelling case for the user to sign up for our client’s service.
Our aesthetic priorities were to make the page feel welcoming to users and find visual ways of representing the content, which included charts and iconography.
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