Case Study: FG Life Services

FG Life Services is a home improvement company that specializes in big home projects such as remodeling, additions, and ceiling work. We had the pleasure of working with them from the beginning, designing their entire brand identity. After four years of successful business, they approached us with the desire to redesign their website to reflect their growth and expanded services.

The challenge was to create a clean and sophisticated design that conveyed accessible luxury while making it easy for homeowners to book consultations. We spent a month and a half on the redesign process, working closely with FG Life Services to understand their vision and values.

I created wireframes and user experience designs that focused on easy navigation and accessibility. I also implemented Calendly as a tool to book and manage customer meetings, which streamlined the booking process and improved customer satisfaction.

One of the main challenges we faced was finding the right balance between visual appeal and functionality. We wanted the website to be easy to navigate and convey necessary information to potential customers.

The website redesign has been a great success for FG Life Services, improving their online presence and making it easier for customers to find the information they need. We're proud to have played a part in their growth and success.

Credits

Mariana Palmar: Visual Design & WordPress Implementation

Simón Ríos: Project Management & Account Management

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