Bringing Susan Alexandra's Iconic Hair Clips to Life: AR Virtual Try-On Design

In late 2020, we were thrilled to partner with Susan Alexandra to bring her iconic Butterfly Barrettes to life through an Instagram try-on effect.

Throughout the collaboration, we were deeply inspired by Susan Alexandra's boundless creativity and fearlessness, perfectly aligned with our own vision and values. Our innovative approach to using the filter as a marketing campaign for her product was one of the first of its kind, and we were proud to lead the way in the emerging technology.

Thank you for watching! 👀

SUSAN ALEXANDRA WEBSITE: susanalexandra.com

VOGUE: Susan Alexandra Gets Fashion Week’s Regulars to Crack a Smile

NEW YORK TIMES: The Joke’s on Fashion Week

ARCHITECTURAL DIGEST: Welcome to Susan Alexandra’s Dream World

FORBES: Meet The Designer Empowering Migrant Women And Creating Handcrafted Treasures

TEEN VOGUE: Susan Alexandra Launched Her Debut Ready-To-Wear Collection During NYFW

HARPERS BAZAAR: New York Fashion Week Kicked Off with...Comedians?