Whalar: Branding & Web Design
We recently collaborated with Whalar, a creator commerce company, to re-think their visual identity and website just weeks before they garnered major press for a prestigious industry award. At the end of six quick weeks, Whalar launched their brand update and new website without a hitch.
How We Helped:
Brand Identity
Website Design
Website Development
Art Direction
Copywriting
Their existing brand mark had strong recognition in the industry, but was also a bit too literal a reference to a whale. So we took the motif of a whale tail and found other ways it could be represented, ultimately landing on a mark that could be combined in various forms to create graphic elements and patterns across the website and other media. We also amplified their new identity with a fresh color palette to capture the energy and excitement of the creators and brands they work with.
For the website, we wanted to showcase their brand, services, and work in an engaging way. Whalar’s offerings aren’t just managing talent and building brand partnerships; they also offer proprietary technology that powers campaigns. The site needed to convey specific benefits to different target audiences, so we explored a variety of ways that the home page and navigation could direct visitors to the correct place.
People of earth, we are Boundary — a crew of designers, developers, writers, and creators. We like to build things.
Get to know us better: boundaryla.com
Get in touch: we love emails
Hang with us: Instagram, Facebook, Twitter, LinkedIn