Zeno is a tech start-up in the crypto currency space helping people manage their crypto portfolios with ease. This brief was really direct - create a unique and simple Z lettermark that feels modern and trustworthy and all importantly, stands the test of time.

This is one of those times where isometric dotted paper is a lifesaver! I was playing around with what actually makes up a Z letterform and it’s actually pretty simple so in order to be unique I needed to add some extra elements. The four identical corners embody the idea of different investments and the linking of those four corners creates the investment portfolio. Furthermore, the clean straight lines mimic the seamless management and transition of currencies within the platform.

Pairing this logomark with some super clean and modern sans-serif type ensured this mark will stand the test of time and the use of a vibrant blue gave the brand energy whilst being firmly rooted in trust and reliability.

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