New art direction and web design project for Ël Valët, Canelli.

"Thrilling with a digital channel, sharing the enchantment of an unforgettable experience and the beauty of a unique Italian territory"

About Ël Valët

Ël Valët is a truffle farm born in 1997 in Canelli, in the heart of Piedmont, a region famous for its beautiful hills, good wine, and high-quality truffles. After over twenty years of exclusively dedicating itself to cleaning and cultivating mycorrhizal trees, since 2019 Ël Valët is open to the public, offering a unique experience to visitors who love nature, history, and good food, with the possibility of purchasing truffles and local products.

Challenge

Ël Valët caters to a sophisticated clientele passionate about authentic outdoor experiences. The challenge of the project was to create an emotional path for the visitor, accompanying them in discovering the territory, truffles, the scents of nature, and the beauty of the woods, offering an intimate and engaging experience in the company of the Bussi family.

Objective

To achieve this goal, the essence of the experience offered by Ël Valët was carefully studied, identifying the fundamental values that distinguish it: authenticity, passion for nature and tradition, attention to detail, and a focus on quality.

Based on these elements, a navigation path was created on the website that guides the visitor in discovering the activities of Ël Valët. Among the available options, there is the possibility to purchase fresh truffles online, depending on their seasonal availability. Additionally, the website offers a complete overview of truffle hunting and tasting sessions, accompanying the visitor on a sensory journey through the scents, colors, and sensations of the territory.

To further enrich the experience, the website has been enhanced with engaging content and personal stories from the Bussi family, allowing visitors to discover the history and passion that animate the family business and make the offered experience unique.

The result is an engaging and captivating website. The elegant and minimal design, with smooth animations and transitions between pages, offers a complete view of the Ël Valët experience, accompanying the visitor on an emotional journey through the scents, colors, and sensations of the territory.

Live website: https://elvalet.it

Technologies:

React.js & Next.js

Tailwind CSS

Framer Motion - animations

Hygraph (backend e-shop)

Booking Kit API (to manage calendar synchronisation for bookings)

Hosted by Vercel

Thanks to Letizia Cigliutti for the amazing pictures

Check out my portfolio: camillobovio.com

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I'm open to new projects: [email protected]