New brand identity for UNDIVIDED.us

Mission

In 2020 the brand landscape of UNDIVIDED began to shift when and in 2021 re-brand became necessary. UNDIVIDED was in a position to reintroduce themselves and their work to a broader audience and they needed a fresh identity to support their efforts.

Together we designed verbal and visual identity to bring UNDIVIDED into a new season of their work and designed a new websites to showcase their programs and workshops.

SCOPE

• Discovery & Research

• Naming

• Brand Strategy

• Creative Direction

• Verbal Identity

• Visual Identity

• Collateral

• Website Design

• Brand Guidelines

TOOLS

• Adobe Illustrator

• Adobe InDesign

• Adobe XD

Who is Atlas Minor?

Atlas Minor is a one-woman creative practice partnering with business owners and embedding into teams to build brand identities through generative collaboration.

I am open to new projects