Ulaino Organics • Logo, Apparel & Product Design

This was a branding project for a Maui based organic fruit seller that could be used for employee apparel as well as marketed merchandise, product labeling and as a general brand identity. It is inspired by what is colloquially known as a "Hana Gatorade," which is a coconut that is opened and given a bit of extra flavoring by squeezing an orange into it. This was a really fun design to work on because the the illustrative nature of it as well as the enthusiasm and attitude of the client!