Promscale Branding

Promscale is an open source observability backend, powered by SQL.

The branding process involved brand identity, brand swag, marketing collaterals, and a webpage design.

For the Brand Identity, the concept was to represent observability by an abstract eye using simple shapes and geometric forms. The open ended shapes in the eye represent 'open source', while the concentric circles indicate 'data churning'.

What do you think of this logo?