Soul Grind Skate Shop • Logo, email marketing assets & more

This simple and bold logo was designed for a skate shop in San Diego that could be described with the same words. A no frills family run spot that has been selling gear out of the same location since the early 90's (and out of the trunk of a car before that).

Because of all that history in the community, I designed all of their assets to convey a feeling of nostalgia, simplicity, and fun. Deliverables included email marketing content, event posters, apparel designs, stickers, and skate decks.

Charlie Hoesly
Visual Problem Solver • Illustrator • Graphic Designer
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