'Brand Spark' Brand Identity

I started with a bespoke brand mark, using line to take us on a brand journey within any brand solution. One of a kind – in keeping with the bespoke solution approach of ‘Brand Spark’. It leads to lovely brand expression as we pair lines with plain text, silhouettes and people-based photography.

The colour palette is a smorgasbord fitting with the target market (forward-thinking, people first, feminine). This is a burst of brightness, allowing many different combinations.