Smudgies Dessert Lab: Web Design & Development

Minimal design. Bold imagery. Playful Copy.

Smudgies Dessert Lab is a chain of ice cream shops founded in Northwest Arkansas renowned for bringing donuts and cereal to the game----culminating in delicious, off-the-wall treats that border on excess. Rather than attempting to downplay this over-indulgence, the owners of Smudgies Dessert Lab chose to embrace it, making light of a “negative” through acceptance and laughter. In the creation of their website, I drew heavily from this sentiment, as well as from the minimal design and flashy colors of their logo, which had already been designed.