Branding | She Crew
Hey there, I'm excited to share this branding project I worked on for a sanitary pads company! This project required me to create a logo, tag line, and packaging design that would represent the brand's values and target audience.
To capture the attention of the target audience, I chose bold colors with a mix of purples, red, and neutrals. These colors are both eye-catching and communicate a sense of professionalism and reliability, which are crucial for a brand that deals with feminine hygiene products.
To showcase the brand's commitment to empowering women, I incorporated pictures of fulfilled women on the packaging. These images are meant to inspire confidence and make the product feel more relatable to women of all backgrounds.
For the tagline, I wanted to capture the essence of the brand's mission, which is to provide women with products that they can trust. The tagline I came up with is "Feel the Freedom. Period." which speaks to the idea that women can rely on these products to provide them with the comfort and protection they need at all times.
