Expert Mortgage Branding

This is an early iteration of a branding concept created for Expert Mortgage Brokers.

The brand identity was created for a team of innovative people who deals with tailor-made mortgages, which also showcase a Tech Enabled, Fun and Experienced Mortgage Broker Entity.

The primary logo is obtained after several brainstorming sessions, combining various attributes and moodboards together.

Upon finding an initial idea, here is how the construction is being done using certain standards, and also by keeping Golden Ratio at its base.

This concept is derived by considering a strong behaviour with with sleek lines and 
simple/minimalist form which creates an expression of Brand Name followed by all the core attributes which contributes to its behaviour.

Minor changes with Dimensions were done to make sure of its uniformity and visibility even when its scaled down to 32px size.

Compatibility is assured for both digital and print outputs.

Thanks for your valuable time! L for ❤️!

/

Jaffar Moideen.