Brasserie du Nord (UI project 2022)
Brasserie du Nord (UI project)
Brasserie du Nord, a former Nyon brewery that has retained its old charm. Its Art Nouveau interior design makes it a rare jewel in Switzerland. This 18th-century house has been home to a restaurant since 1880.
The brief is UI design of Brasserie du Nord's website, while following closely their brand guideline, which consist of their logo, colors and typeface.
The scope is 3 working prototypes of desktop, tablet and mobile website.
The challenge here is to reproduce the ambiance of the restaurant: warm, inviting and generous. The restaurant has a distinctive decoration style Art Nouveau which will be the main concept of the design.
Projet steps:
Competitor research: Looking through the websites of various restaurants in the area and of the same style. Determinate good and bad points to implement.
Analyse restaurant's need: to promote its history, decoration and ambiance; to have their menus online; to show the opening hours and locations; to contact the restaurant.
Analyse restaurant clients's need: to consulte the menus and prices; to reserve a table; to find practical information; to check out restaurant's photos and clients's reviews.
Establish site's strategy: KPI, target clients, site plan and rustic tables promotion.
Artistic direction: layout, typography, colors, graphic éléments.
Low fidelity wireframes using Adobe XD
High fidelity wireframe and prototypes using Adobe XD
Below are links for working prototypes:
This project is interesting because of the Art Nouveau style, which is a throwback to the past instead of the current minimalist or bold styles. I also got to experiment with a combined layout of tiles and blocks. Overall, this is a fulfilling and challenging project.
Thank for reading !
For any inquiry, I am available at [email protected]