Industry: Finance, Blockchain, Software development

2021

ZOE Ecosystem is a set of blockchain-based apps for remote work.

My task was to develop brand visual style which reflects product personality through custom illustration.

My area of responsibility as well covered performing industry research for best practices and creating concepts for illustrations which speak brand personality through visual language.

Since Zoe Community is a blockchain-based startup, the visual style and colour scheme were chosen to speak ecology, clarity, and innovation.

My task included conducting illustration work processes and expressing ideas on improvement to product design and marketing teams.

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Hey, nice to meet you!

I’m a digital creator focused on concept art and art direction.