#37 Vergeer

Country: Netherlands

Industry: Food and Beverage

About: Vergeer has been making ordinary cheese special since 1934. This family company has blossomed into one of the largest and most innovative cheese suppliers in the world. It all started back in the early 17th century, when Dirk Vergeer sold handmade cheese produced by his parents and as word spread, buyers started coming from as far as the province of Limburg and the Achterhoek region looking for Vergeer cheese.

Mission: “Vergeer Holland is a leading, customer-driven family company. Flexible and dynamic, Vergeer Holland is focused on continuous improvement and on providing every market segment with socially responsible, high-quality products.”

Words: established; high-quality; family/community.

Strategy: keep the round cheese shape and give the logo mark an old-fashioned and traditional look with a refined typeface and a vintage illustration of a cow.