Habitual international e-commerce app

Good day to y'all! 🌼

Proud to share my latest exploration of the Habitual international e-commerce app. Habitual is an e-commerce app that offers a wide range of products from fashion to home decor to electronics and more. It allows users to browse and search for products, add items to a shopping cart, purchase items using a variety of payment methods, track order status and delivery, leave reviews and ratings for products, save items to a wishlist, receive personalized product recommendations, and access exclusive deals and discounts. The app targets a broad range of users who are looking for an easy and affordable way to shop online, including busy professionals, students, and anyone looking for a convenient shopping experience.

The Problem:

The main problem we were trying to solve was how to create an e-commerce app that is user-friendly and easy to navigate, while also offering a wide variety of products at affordable prices.

The Goal:

The goal of the project was to create an app that is visually appealing and easy to use, making the shopping experience as seamless as possible for the user.

My Role:

As the lead UX designer, my role in the project was to oversee the entire design process, from understanding the user to refining the design. This included conducting user research, creating wireframes and prototypes, and conducting usability studies.

Responsibilities:

My responsibilities throughout the project included user research, creating personas, problem statements, and user journey maps, creating paper and digital wireframes, creating low-fidelity prototypes, conducting usability studies, and creating high-fidelity mockups.

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