I had the pleasure of working with Goldstar, a leading international trade company specializing in automotive and industrial vehicles, as well as chemicals and raw materials. Our collaborative partnership centered on developing a brand identity that would showcase Goldstar's commitment to providing seamless and efficient solutions to its clients. Through extensive research and analysis, we identified the core values of reliability, expertise, and excellence as the foundation of Goldstar's brand identity. We then crafted a visual identity that embodied these values, with a bold color palette of gold and black conveying a sense of strength, sophistication, and success. Our brand design solutions included everything from business cards to website design, creating a consistent and powerful visual identity across all touchpoints. The result was a brand identity that authentically represented Goldstar's dedication to providing exceptional customer service and navigating the complexities of the global market with ease.

Brand Colors

Gold and black were chosen as the primary colors for Goldstar's brand identity due to their symbolic and psychological associations with luxury, sophistication, and success. Gold is often associated with wealth, prosperity, and high value, while black is associated with power, elegance, and professionalism. Together, these colors create a visual identity that exudes confidence, authority, and a sense of excellence.

Additionally, gold and black are versatile colors that can be applied to a variety of design mediums, from print materials to digital platforms. They can also be used in a range of contexts, from formal business settings to more creative and contemporary applications.

Furthermore, gold and black have a timeless quality that transcends trends and fads, ensuring that Goldstar's brand identity will remain relevant and impactful for years to come. Overall, the choice of gold and black for Goldstar's brand identity was a strategic and thoughtful decision, rooted in the desire to convey the company's values of reliability, expertise, and excellence in the most effective way possible.

Logotype and Logomark

Mockups