ChatGPT — Illustration

What is a tool, and what is creativity?

We have had many conversations around AI on Z1's design team. Today, a designer can ask an AI to assist them, for example, to propose the onboarding of a specific app or to create a mood board, and it'd kindly offer a series of suggestions in a few seconds.

However, it doesn't know, or at least not at the moment, whether its answer fits the client or users' needs or if it adjusts to the other parts of the product. That, comrades, is where we have a say, where we have to add value as designers.

This illustration, by Fran Pulido, represents the death of Lorem Ipsum and the blossom of ChatGPT as a provider of made-up copywriting that fits our designs nicer.

Our Design Director, César Álvarez, has written about all this on the Z1 blog. Check it out!

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Drop us a line at [email protected] and tell us about your idea; we will make it a reality together. This is how 👉 Z1 Playbook.

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