Law firm branding
СHUDYK & PARTNERS
Branding for a law company
The task was not just to develop a logo and branding, but also to create a company history and transfer it to the design.
Color:
Blue and blue shades are the color of trust and tranquility. An important psychological approach in this area.
Logo:
It was customary to take the Greek column as the basis.
“The column is a symbol of stability, constancy, support and protection. Which characterizes this craft well.”
The logo is designed according to the correct sections, is original and distinguishable from other similar logos in this area.
Сorporate identity:
One of the most extensive parts. Corporate identity consists of a logo and randomly scattered letters that follow from the name of the company, which in turn are united by lines. Lines are the affairs of the company that they conduct. There are big ones, there are small ones, there are things that are underway. A kind of timeline.
The lines go well with the straight lines of the logo.
Also, corporate identity includes minor things, such as a slogan and a watermark.
Premium Style:
This project has two visualization options: basic (blue) and premium (gold). The premium style is intended for a narrow circle of the company's clients, with a higher priority. The proportions and shapes of the premium style remained the same, but the color scheme and presentation became more expensive.
Conclusion: You can see the work done step by step in the pictures. Happy viewing!
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