Brief-

-Obsession is an organic skincare product company. Providing natural, organic, and beauty products for all skin types.

Information- What is a logo?

A good logo doesn’t just appear out of thin air. A good logo requires a great strategy. As a new business, making an impact during your launch is important—and your logo is one of the first things a customer sees. ⁠⁠Before even thinking about creating a logo, I meet with the client so they can answer some fundamental questions that will guide the design process. What are the company’s goals? Who is your audience? Who are your competitors? The answers to these questions will set the foundation for your logo strategy. From there, I can make logical decisions to help guide the design direction. It’s not only about aesthetics!⁠⁠This process ensures that your logo gets noticed by the right audience. Modern society is so saturated with information, including logos. We see so many that sometimes we don’t even register all the logos we encounter! That’s why it’s so important to get your logo right the first time—with this information overload, you can’t afford to make mistakes if you want your business to be noticed.⁠