Briston Decoration Re-Branding

Briston Decoration is a retail and wholesale hardware and home decor company that struggles to gain new clients through social media and other digital platforms. Despite offering high-quality services, the company lacked a distinctive brand identity that set them apart from their competitors. As a result, the company faced challenges in attracting and retaining customers, leading to a decline in revenue. The company's top management recognized the need to establish a lasting digital footprint and decided to undertake a comprehensive rebranding of the company.

Outcome

Within the break of first six months we saw improvements 12% increase in brand recognition and 5.6% increase in overall company's revenue. To further the impact of the project, the studio continuously evaluates and improves the brand identity. As the market and customer preferences tend to evolve, the studio also provides advice on important ways to evaluate customer feedback, foster a customer-centric culture, invest in content marketing, and explore new digital channels such as a website.

Stylescape Design

To come under one roof together we created two stylscapes with a huge differentiation factor inorder to set the tone and directon of which the brand will go ahead with, Together we choose stylescape one (Vibrant, Friendly & Acceptable)

Typically, stylescapes are a highly curated collection of “found” images from the internet that give you a high glimpse of the direction in which the brand will be heading. That way, it's easy to know if we miss the mark early, so we can make adjustments before committing to the final design phase.

The search for aesthetic and functional solutions was the aim for the brand, Together, we opted for a totally geometric and minimalist symbol that was derived from a top-down view of a disintegrated home roof, and then using the golden ratio scale, we put together the logo and type in a good alignment that accompanied the construction of the visual brand identity. Then we added a fresh color palette that differentiates itself from the direct competition by taking a leap and positioning itself as a leading brand.

Brand Applications

Brand application is simply the rollout of your brand on all of your marketing materials and customer touchpoints. Interacting with consumers through a consistent brand voice and aesthetic is a major step towards letting consumers get to know you as an organization. Consistency across all your different brand applications means your brand feels more dependable. When starting to get to know your brand, customers develop opinions, ideas, and assumptions based on each interaction.