WTFudge

WTFudge is a chocolate brand concept that plays on the common phrase WTF. However, it is now WTFudge. For every WTF moment, turn it into a WTFudge moment.

The design is based on broken chocolate pieces. Every piece of chocolate is unique with its jagged edges. It only exists once. This theme is emphasized in the typography and packaging. A minimal color scheme, primarily of black and white, is also used. This creates a memorable and recognizable look that stands out.