AllStars League

Chosen logo design / campaign creative for a new internal incentive campaign for Symantec.

The brief was to create an engaging campaign that incentivised core sales skills as well as generating leads. Results will be displayed in a points tally leaderboard with monthly and quarterly prizes.

The chosen route is ‘The Symantec AllStars League’ which I’ve branded up as an over the top - sports / fantasy league style, in which the members of each team compete against each other to become the ‘star player’. I’ve created player cards for each team member for use on the website and supporting materials and am currently working through the website, which I’ll share soon!

Check out the attachments for my original sketches as well as a closer look at the player illustrations.