Developing a Mid-Century Modern Aesthetic
Luxe Premium Detailing is a classic car restoration & detailing shop located in Old Lyme, CT. They have been in service for over 5 years & decided it was finally time to invest in their brand.
Above you will see the mood board I put together for the client to discuss creative direction, style & aesthetic to ensure our visions for the brand are aligned. Luxe serves mostly older males, ages 45-75 who follow car culture, music from the 60s & classic looking things. That being said, we decided the best direction to go would be a mid-century modern style.
One thing I noticed in the research phase of this project is that cursive or handwritten typography was very popular during the mid-century modern era of design, marketing & branding.
adobe creative cloud
adobe illustrator
adobe photoshop
automotive
branding
car culture
cars
classic
classic logo
mid century modern
old fashioned
rebrand
retro design
retro logo
streamlined
vintage
vintage brand
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Posted on
Feb 17, 2023
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