The Challenge

Street Team Cycling is a subscription box company based out of Salt Lake City, UT. Each month, Street Team Cycling sends out a “Cycling Care Package” that contains cycling equipment for cyclists all over North America. Monthly products, and services mean monthly content, and with monthly content comes unique challenges. With a new campaign every month, we had the task of creating content for ads, the website, and social media.

Our Approach

With just under a week to create a successful campaign every month, we worked on creating themed content road maps. The only information we had was a rough theme of the next package that was going out. Using what little information we had, we were able to create stunning and effective ad campaigns based off of the subscriptions service itself, rather than the specific items going within each package.