The Challenge

Fillings & Emulsions or F&E is an eclectic bakery with a couple locations scattered around Utah. Fillings & Emulsions is owned and operated by Chef Adalberto who is a customer service wizard and a favorite of many F&E patrons. Although Fillings & Emulsions is an established bakery with a brand new location in the newly renovated Salt Lake airport, it still struggles to keep up on its social media which as we’ve stated on other project recaps is a full time job itself It was our job to show off the plethora of goodies F&E has to offer in a new and creative way.

Our Approach

Of course, our first order of business was to taste everything Fillings & Emulsions has to offer (for research purposes only). After seeing how everything was made and the care and intricacy of the craft, we got to work showing off the pastries. With so many businesses on social media it gets harder and harder to stand out. Luckily Fillings & Emulsions made it easy on us by having extremely colorful macarons, cheesecakes, and tarts. With these beautiful edible works of art we were able to identify and build a social media strategy that would separate F&E from the competition.