D-Mart Website UX Design

Project Overview

The Product

D-Mart is a E-commerce website that delivers products to customers at their doorsteps.

Project Duration

15th september,2022 to 6th october,2022

The Problem

  • Customers find it frustrating to buy items from shops in-person, since it’s time consuming and inconvenient.

The Goal

Design a website to let users order their daily necessities with ease.

My Role

UX Designer designing an Website for D-Mart from conception to delivery.

Responsibilities

Conducting interviews, paper and digital wireframing, low and high-fidelity prototyping, conducting usability studies, accounting for accessibility and iterating on designs.

User Research Summary

Pain Points

User Persona

User Journey

Paper Wireframes

Digital Wireframes

Low-fidelity Prototype

Usability Study: findings

Design Scheme

Mockups

High-Fidelity Prototype

Accessibility Consideration

Key Takeways

Impact: The D-Mart Website makes it easier for the user to shop online, and makes the process much more equitable for users with accessibility needs.

One quote from peer feedback: “D-mart app makes the process of shopping a whole lot easier”.

What I Learned: While designing the D-mart Website I learned the value of iterations, nothing becomes perfect in thee first go, I also learnt the value of peer and user feedback on the design process.

Next steps

Thank you for taking the time review my work!

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