Florals Website UX Design
Project Overview
The Product
Florals is a flower shop with online presence that delivers fresh flowers to people’s doorstep.
Project Duration
5th May, 2022 to 15th August,2022
The Problem
Customers find it time consuming and annoying to buy flowers from shops in person.
The Goal
Design a website for Florals customers to order flowers online with ease.
My Role
UX Designer designing a website for Florals from conception to delivery.
Responsibilities
Conducting interviews, paper and digital wireframing, low and high-fidelity prototyping, conducting usability studies, accounting for accessibility ,and iterating on designs.
User Research Summary
Pain Points
User Persona
User Journey
Paper Wireframes
Digital Wireframes
Low-fidelity Prototype
Usability Study: findings
Design Scheme
Mockups
High-Fidelity Prototype
Accessibility Consideration
Key Takeways
Impact: The Florals website makes it easier for the user to buy flowers, and make process of much more equitable for users with accessibility needs.
One quote from peer feedback: “The process of buying flower has become pretty easier with the florals website".
What I Learned: While designing the Florals website I learned the value feedback from the users and peers, and how it can help us improve our design significantly.
Next steps
