#18 LanzaTech

Country: United States

industry: energy and chemical

About: LanzaTech’s carbon recycling technology is like retrofitting a brewery onto an emission source like a steel mill or a landfill site, but instead of using sugars and yeast to make beer, pollution is converted by bacteria to fuels and chemicals. Imagine a day when your plane is powered by recycled GHG emissions, when your shampoo bottle started life as emissions from a steel mill. This future is possible today using LanzaTech technology.

How: We use nature to heal nature. Carbon emissions are fed to trillions of carbon-hungry microbes that turn pollution into valuable raw material commodities.

Words: sustainable - innovative - green

Strategy: a logo combining the L and T of the name brand in the hexagon shape of the carbon atom. Colors were graphite and green to symbolize nature and technology working together.