Your Story, Your Choice Marketing Campaign

Your Story, Your Choice is a campaign created through an integrated project that aimed to build awareness for a new design course in Nanyang Polytechnic’s School of Design and Media during the Open House 2023. The campaign targets secondary school and ITE students who are looking to further their education, inviting them to embark on a journey whereby they are able to write or rewrite their destinies through the power of design. Moreover, the campaign allows the students to realise the relevance of design through the phygital gamification whereby designers are portrayed as the unsung heroes and future playmakers of the industry. In this group project, my contributions includes but are not limited to the conceptualisation and storyline, the creation of the avatars and their personas, and the physical aspect of the campaign.