ZAWTC branding concept

A rejected branding concept for a tuition and training centre 🙃 There was little to go off of, so it's basically concepting from scratch while trying to make a stand-out brand that'll primarily appear & advertise online to students and professionals. Probably more fitting if it was gonna have more diverse types of training courses.

Sharp abstract shapes reflect the letter forms, sounds, and ambiguity of "ZAW". Geometric shapes are also versatile for use in different design elements.