Branding for Made For Kids

What does this brand do, in your opinion🤔?

Creating branding connected to kids has to draw attention from both parents and kids👨‍👩‍👧‍👦. Kids should be interested in the logo, and it should look fun for them👧🏻. As for the parents, the logo must also say something about the brand’s values and goals that it helps them achieve🎯. For this reason, half of the logo is vibrant, colorful, and fancy, while the logotype is bold, affirmative, and soft❕.

The vibrancy of colors helps get the right attention from kids during studies👨🏻‍🏫, which is why this color selection remains effective for this purpose🎨. Meanwhile, the soft edges of the logotype evoke a caring effect, and the capital letter style gives a confident feel to the parents' eyes👀.

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