Willie's Remedy Sparkling CBD Water
This was one of the last projects I wrapped on at my 6 year stint as the head of packaging design at Long Play. Long Play is the portfolio company which oversees the branding, product design, and marketing for Willie's Reserve and Willlie's Remedy – in addition to multiple other brands within the cannabis space.
This was the WIllie's Remedy brand's first foray into canned beverages after having offered bagged coffee and tea products for a few years. For this product they partnered with Tivoli Brewing Company and Mile High Labs to create a refreshing CBD infused sparkling water.
I thought it would be a cool idea to come up with some new illustration assets for the packaging designs.
The first was a water bearer type figure to be incorporated into the central brand lockup.
The second was a depiction of Tivoli Brewing's historic headquarters, originally constructed in 1882.
A historic 1930s file photo of the Tivoli building
Print ready 6 pack box artwork