Rolling out the refreshed Brand Identity for Bupa

Together with the Bupa Global Brand Team, all the Bupa business units embarked on an extensive 8-months project to revamp our existing Brand ID - from logo, colors, illustrations, icons, and layout systems, to accessibility guide.

The objective of the Brand ID refresh is to be more digital-led and prioritize having a good accessibility standards rating. With the Brand investing more towards digitalization (Digital Health), personalization (Customer-centric), and sustainability, it was a strategic move to adapt all our core assets to be more relevant in the digital landscape.

All Brand leaders were responsible for rolling out the new Visual Identity in their respective internal and external business units and aligning/conducting workshops with all relevant stakeholders.

Launched the new Brand ID roll-out internally within the organization.

Developed our Logo animation end-frame and Sonic Branding.

Revamped Employee IDs and Lanyards.

Revamped templates and system-generated documents.

Changing our signage in our head-offices.