KMBCH - Label design for a beverage brand
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About the project
Last but not least piece of our project KMBCH for a beverage brand is a label design.
The task was to create the labels for a non-alcoholic, slightly fizzy tea drink - Kombucha, and as a result, grab the attention of the customers.
We decided to use custom illustrations to convey the drink's character, which is just as bold, fresh, and bright.
Service we provided:
Illustrations
We started creating labels with sketching, there was a search for an exciting solution for the image of taste.
The idea of pasting lines on the shape appeared when trying to show the layering of kombucha - based on the methods of its creation (layers of the kombucha mushroom).
In this way, we wanted to show that you don't immediately understand the taste of kombucha. It's a fact that it's not for everyone!
And you need to try the taste and look deeper, look under the mushroom:)
Label design
In the label design, we focused on the logo, abstract illustration, and color. This will help the client remember the brand name more and make a quick association with taste.
On the one hand, it has a simple and minimalistic design, but colored plates and minimalistic illustrations stand up to a recognizable line of tastes, looking consistent.
