Deluxe Cosmetics - Branding & Package Design

Deluxe Cosmetics is a high-end skincare and cosmetics brand for women who value their personalities and want to look gorgeous just for themselves, expressing what it means for them.

My attribution here was to set the brand's tone, to make it feminine, yet cool and provocative. The color palette is cute, delicate, and "flower-ish" if I can say so. But combined with bold imagery it becomes interesting, modern, and unique. The logo represents a bird that shows itself in all of its fame, the client wanted a peacock to be in the logotype (symbol of strength and confidence), and for it to have distinctive features yet look feminine.

I made an accent on women of all ages in this brand because what matters is the attitude to beauty, not how old someone is. Some women neglect the makeup and rock their natural facial features with pride, some feel powerful wearing red lipstick and black eyeliner wings on their eyes. And Deluxe Cosmetics serves all of them with their skincare series and super makeup sets.