UX Research for Upcycled Products | Case Study | e commerce

In today's fast-paced world, it is more crucial than ever for people to adopt sustainable practices to preserve the environment. One such practice is upcycling. The purpose of this research is to:

1. Understand the level of awareness among consumers about upcycled products

2. Identify the target audience for an upcycled product store.

3. To uncover people's expectations and perceptions of upcycled products.

4. Identify ways to improve reach and engagement of the store to better meet those expectations.

For detailed presentation please check out

https://www.behance.net/gallery/162219593/UX-Research-Upcycled-Products-Ecommerce